"The reason to be a designer is to sell. Fashion is not pure art. It is creativity with the goal of having as many customers as possible wearing the product."
Bernard Arnault, citat in Teri Agins, "The End of Fashion. How marketing changes the clothing business forever", pag. 52.
Bernard Arnault, citat in Teri Agins, "The End of Fashion. How marketing changes the clothing business forever", pag. 52.
1 comments:
I read this book - it's very interesting!
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